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Before the kickoff call
Client Discovery Checklist
Everything worth pinning down before you quote a timeline — organized by project stage, plus what changes by industry. Check items off as you confirm them with the client.
8 stages
5 industry add-ons
Saved in this browser
Vladislav Bodnar
Owner, VOB Property Management LLC
0 of 0 confirmed
Clear all checks
01
Goals & people Who this is for, and what it has to achieve
The one problem this solves — in one sentence, not a feature list.If the client can't say it in a sentence, the scope isn't settled yet.
Who uses it — public visitors, members/customers, staff, and admins, named separately.Each group usually needs a different view and different permissions.
Expected scale — roughly how many people, and how that's likely to grow in year one.
Hard deadline, if any — an event, a season, a board meeting — and why it's hard.
Who owns it after launch — a specific person who will update content, answer "how do I…", and pay the bills.
Budget range — enough to rule out mismatched proposals, even if it's approximate.
02
Identity & content What ships with the launch, not after it
Logo and brand marks — vector source files, not a screenshot off a letterhead.
Color and type preference — an existing style guide, or at least a "like this, not that" reference.
Real copy for every page — exact business name, address, hours, phone, as they must legally appear.Placeholder text has a way of shipping if nobody owns writing the real thing.
Photos and media — who's supplying them, in what resolution, and who has usage rights.
Languages — one or more, and whether every piece of content needs a translation or just the interface.
03
Accounts & access Who can sign in, and prove who they are how
04
Data & integrations What already exists, and what has to talk to what
05
Notifications & communication What gets sent, to whom, and with what permission
06
Technical & hosting The infrastructure decisions that outlast the build
07
Legal & compliance The parts that aren't optional, even for a small org
08
Launch & beyond The plan for the first weeks, not just launch day
Beyond the universal list
What changes by industry
The stages above apply to nearly everything. These are the questions that come up specifically once you know what kind of organization you're building for.
Religious & community
Churches, ministries, nonprofits
How rotation/scheduling fairness is defined (who served least goes first, language requirements per role)
Multiple languages as a first-class feature, not a translation layer bolted on later
Lesson, class, or sermon content — who writes it, how often it changes
Giving/donations: processor, recurring gifts, tax receipts
Volunteer vs. paid-staff distinction in permissions
Special services and holidays that override the normal schedule
Retail & e-commerce
Online stores, product catalogs
Catalog size and how often products/variants change
Inventory sync with an existing POS or warehouse system
Payment processor, and who holds the merchant account
Shipping zones, tax rules, and return/refund policy in writing
Abandoned-cart follow-up and loyalty/rewards, if wanted
Professional services
Clinics, salons, contractors, consultants
Appointment/booking rules: duration, buffer time, double-booking policy
Per-staff calendars and which staff a client can choose directly
Cancellation window and no-show policy
Intake forms required before the first appointment
Reminder timing clients actually want (24h? 2h? both?)
Restaurant & food
Menus, ordering, delivery
Menu structure and who edits it when prices or items change
Online ordering vs. an info-only menu with a phone number
Hours and holiday overrides, shown accurately in real time
Delivery/pickup logistics and who owns the driver relationship
Allergen and dietary labeling requirements
Real estate
Listings, property sites
Listing data source — manual entry, or a live MLS/IDX feed
Photo and video gallery requirements per listing
Lead capture: where inquiries go, and who follows up and how fast
Map integration and neighborhood/school data, if expected
Saved searches and alert emails for returning visitors
How to use this: work through it on the discovery call, not after quoting a price — most scope creep traces back to a question that wasn't asked in week one. Checks are saved locally in this browser only, so it resets to blank for every new client when you open it fresh elsewhere.